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Entrepreneurship & Indigenous Allyship
An Online Workshop hosted by How She Hustle’s Emily Mills featuring two entrepreneurs from the 2020 Startup & Slay Digital Series
Garden Health – Deanna Henry (Vancouver, BC) Deanna – from the Secwepemc (Shuswap) Nation and a member of Skeetchestn Band – and her partner, are Indigenous 2 spirited women running their popular health and wellness store in the West End neighbourhood of Davie Village. Deanna bought Garden Health in 2017 when the previous owner decided to retire. Sales have been up since then as they incorporate Indigenous values in their customer outreach. Some of their pandemic adjustments included: an online store, curbside pickup, delivery service and retrofitting the store for customer safety.
Colouring It Forward – Diana Frost (Calgary, AB) A powerful dream inspired Diana, who is Algonquin Metis, to begin her social enterprise in 2016: Indigenous and wisdom colouring books, journals, calendars, notebooks, coffee table artbooks, sketchbooks and t-shirts. Working with Indigenous artists and elders from different Nations, she helps them build confidence through new opportunities such as selling online and to the general population. Sales support the artist, elders and provides donations to Indigenous projects linked to education, health and children. In 2019, sales were $220K and her books are in over 70 Staples stores and in 100 retail stores in Canada and the US.